HATHONG

Simple but not simple?! This is what SAYU has to do to make a difference for the HATHONG website.

HATHONG

The Challenge

The HATHONG brand was born in 2019, which was also the year of a strong explosion of custom-designed fashion for women. Therefore, the challenge that SAYU had to solve was how to differentiate the HATHONG brand on the website from other women's fashion brands.

We had to build a homepage that bears the unique mark of the brand, so that when people look at the website or the products, they know that it is the HATHONG brand.

Awards

Winning the "Honorable Mention" prize at awwwards.

Winning the "Most Beautiful Fashion Website" award from the international community at DesignRush.

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