Carrying the strong sense of ancient Vietnamese tradition into the 1970s.


The Challenge

The traditional style of ancient Vietnam in the 70s is infused into the unique MỊ XIÊM Y French costumes, which blend classic elements with new and creative ideas to create truly unique collections. With this concept in mind, SAYU. created a website with a yellow and red color scheme and handwritten font to highlight the traditional and ancient elements. In addition, they still maintained a minimalist spirit according to SAYU.'s philosophy.

On the homepage, SAYU. chose a design that resembles an open calligraphy book, giving visitors a genuine feeling of reading a letter.

Applying many effects that have a vintage feel

The effect of brush strokes creates the feeling of using a marker or writing on calligraphy paper

Adding floral patterns and columns to the website highlights the ancient aesthetic of Vietnam


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