Bringing the ancient traditional values of Vietnam in the 1970s.


The Challenge

The distinctive feature of MỊ XIÊM Y's French uniform is the combination of classical and creative ideas to create unique collections. With this concept, SAYU. created a website with a yellow and red color scheme, along with handwritten fonts to emphasize the ancient traditional values. Additionally, the design maintains the minimalistic philosophy of SAYU.

For the homepage, SAYU. chose a design that resembles an open calligraphy book, creating an authentic experience as if reading a handwritten letter.

Applying various effects with ancient characteristics

Paint smears create a feeling of using a calligraphy pen or drawing on a letter.

Adding decorative patterns and columns to highlight the ancient elements of Vietnam on the website.


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