“SAYU.” is a single word, always spelled with every character capitalised and a "." at the end. It is the brand name of both our company and our application (not “SAYU. MEDIA”). When referring to dedicated releases from SAYU., we ask that you capitalize them (e.g. “SAYU. METHOD”). Social media tags should use #sayu.
Comfortable against light and dark backgrounds, SAYU. primary brand color is a subtle desaturated grey. The following light and dark accents are preferred for monochrome wordmark usage, while the brand color is typically reserved for backgrounds.