SAYU. Brand Guidelines

Resources for presenting the SAYU. brand consistently and professionally.

SAYU. Banner

“SAYU.” is a single word, always spelled with every character capitalised and a "." at the end. It is the brand name of both our company and our application (not “SAYU. MEDIA”). When referring to dedicated releases from SAYU., we ask that you capitalize them (e.g. “SAYU. METHOD”). Social media tags should use #sayu.

Provide plenty of space around Linear assets. Make them big or make them small, but give them room to breathe. They shouldn’t feel cramped or cluttered.

The SAYU. WORDMARK should be used in all references to SAYU. as space allows. Monochrome usage is preferred with the brand colors below.

Comfortable against light and dark backgrounds, SAYU. primary brand color is a subtle desaturated grey. The following light and dark accents are preferred for monochrome wordmark usage, while the brand color is typically reserved for backgrounds.


The SAYU. font is Lexend Deca which can be found on Google Font